Welcome to Kharisma UK
Kharisma helps businesses to grow through sustainable brand expansion.
We unlock growth by understanding how best to expand your brand proposition. We are passionate about helping brands to build a winning strategy, and most crucially how to execute and deliver it in the marketplace.
With significant FMCG experience, we are experts in creating complimentary brand extensions which stretch your brand into new directions such as new packaging formats and new consumer usage occasions, whilst maintaining your brand equity and meeting shopper needs.
We have a track record of success in delivering brand stretch through our extensive Licensing programmes. We are experienced in working with Global brand owners, we can lead workshops to stretch thinking, identify potential partners and support you to build your brand equity into exciting new categories.
Meet the team
Our team has over 40 years experience combined in the FMCG industry.
CEO & Founder
Gifting Category Development Director
Listed below are a selection of the brands we’ve partnered with to create tailored gifting packs and licensing products.
Listed below is a selection of testimonials from the people that we’ve worked with.
“It has been great dealing with Kharisma over the past couple of years, they really understand customer needs in terms of differentiation, they have great insight on the gifting category and on Unilever Brands. On Simple Skincare it has been a lot easier with Kharisma in developing facial skincare packs in a creative way. At all stages of the process they have involved the brand team, making the gifting process a lot more streamlined.”
“Kharisma really understand what makes a great licensing deal – mutual business benefit. I think that it is this insight that ensures the licensing partnerships they have helped Unilever establish are so enduring and successful. With a strong delivery culture and client service approach, Kharisma have been a real asset in Unilever’s ambition to grow its global Licensing footprint.”
“I’ve been delighted with Kharisma’s service delivery on the gifting business. They are real experts who understand the gifting category and how to maximise the growth of my Personal Care Gifting business. Because of their intimate knowledge of how the category works they save Unilever lots of time avoiding the normal mistakes that new brand managers make. We’ve also seen the crafting of gift propositions improved. Since outsourcing Unilever has increased its growth rate”
Kharisma Christmas Wrapathon 2019
What an amazing evening we had at our annual Kharisma Wrapathon in November 2019 at Brunswick House, London. Please click on image to find out more.
Iceland & Marmite Join Forces to Save Brussels Sprouts!
An exciting new launch developed for our client Marmite in partnership with Iceland. A joint mission to ‘Save Our Sprouts’ by introducing Marmite Sprouts to freezer aisles from Monday 19th November.
Kharisma Christmas Wrapathon 2018
Find out about our charity Christmas celebration in aid of the Royal Marsden Children’s Hospital.
We love talking to new people about their projects and what we can do to help. If you wish to contact us you can do so using the email address provided below or entering your details on our contact form.
- 26 West Street, Reigate, Surrey, RH2 9BX
- Wellesley House, Duke of Wellington Avenue, Royal Arsenal, London, SE18 6SS