An exciting new launch developed for our client Marmite in partnership with Iceland. A joint mission to ‘Save Our Sprouts’ by introducing Marmite Sprouts to freezer aisles from Monday 19th November. Just like pairing chocolate and salt together, this new combination draws out the natural sweetness of Brussels sprouts, whilst suppressing some of their bitterness, giving the vegetable a real flavour boost.
Chloe Irwin, Kharisma Licensing Director comments:
“Over half of the Brits we surveyed think Brussels Sprouts could completely disappear from Christmas plates across the UK if their popularity continues to decline at this rate . To remedy this, we’ve teamed up with Iceland to launch the ‘Save Our Sprouts’ campaign. Playing on Marmite’s famous ‘Love it or Hate it’ slogan, we’ve brought two divisive foods together to create something quite magical this Christmas. Marmite® Sprouts are the first frozen licensed product launch for the brand and are sure to create a guaranteed talking point throughout the festive season”
Neil Nugent, Head Chef at Iceland, said: “Both Brussels Sprouts and Marmite are known for dividing opinion but it’s amazing how well the two flavours work together. We’re excited to be bringing this new flavour combination to customers as part of our Christmas range, and hopefully encouraging more people to enjoy sprouts in this must-try dish.”
Marmite Sprouts, RRP £1.50 (400g) available in Iceland stores and online at www.iceland.co.uk